The era of new refrigerators has led to them being replaced. And it is fantastic to have these modern refrigerators, equipped with glass door that allow you to see inside without having to open this technology. Old fridges begin to be set aside.
By the way, in July 2019, in the city of Almeria, a man threw an old refrigerator down a hillside. The joke, which was published on networks and soon went viral, was quite expensive for this man, who had to face a € 45,000 fine.
Something similar is happening to Amazon with waste fridges. And it is that according to Spanish laws, at the time when a purchase of a new refrigerator is made, the seller is obliged to ask the customer if he wants to take over the destination of the residual refrigerator.
Legislation designed to ensure successful recycling
This law applies both to companies that sell in physical stores and those that operate online. So, not only Amazon has been hit by this legislation, but also other online product platforms such as Ebay and other online commerce companies.
Of course, the rationale for this legislation is to allow better control and recycling of waste fridges. It is a product that is not easy to dispose of, so the production and marketing of new refrigerators must establish a safe ecosystem that does not generate too much pollution.
And of course, it should also be noted that the owner of a waste refrigerator has the freedom to give or sell such equipment to anyone. But, the company that grants the new product to the customer necessarily has the obligation to ask the customer if they should complete the purchase process, receiving the refrigerator that has been replaced by the new one.
The client has full right to benefit from this service
In a sense, it is a question that would benefit the same marketing company, who could make better use of such equipment. There is much that a company like Amazon could rescue from these products. The issue is that the company apparently did not want to get involved in this recycling and production chain.
Therefore, his indifference of not taking responsibility for asking his clients about the fate of the waste fridges begins to be denounced. The national clause regarding these regulations states that this is a responsibility that must be assumed by the store that markets the refrigerator, regardless of whether it is a “face or distance sale”.
The complaint against Amazon accumulates several cases. The issue is that many people are unaware of the validity of such regulations and the great benefit that represents the customer, who could be freed from the refrigerator with great ease. In the returns section, about which the company must have, Amazon consumers are not aware of such service.
Not all refrigerators are bought to respond to a luxury
According to a statistical study, many of the consumers of refrigerators acquire a new one not because it represents a luxury, but because it represents a solution to another that has suffered irreversible damage. The study states that 70% of the refrigerators that are purchased, will be replaced by waste fridges.
That means that the customer will necessarily have to get rid of that product. And the company responsible for the sale of the new refrigerator has to carry out the work of recycling. The great criticism that Amazon is receiving is that it has precisely been “camouflaging” and establishing “obstacles” so that the consumer is not aware of this legislation.
In fact, this legislation also applies to those technologies such as old televisions. According to Carlos Moreno-Figueroa, representative of FECE (which is an organization in charge of the sale and distribution of appliances) Amazon has been kicking the ball the other way.
Online stores would have to establish a new infrastructure
Proof of this, according to Moreno-Figueroa, is that when they have tried to contact the different branches of the Amazon company, they find it quite impossible. The client who wishes to contact to express his complaint for the absence of the recycling service, in many cases, does not receive the answer he deserves.
Amazon is just one of the many online stores that are being denounced for the lack of commitment to their customers. It is estimated that there are about 30 online platforms that are not performing the necessary coverage. In part, they seek to hide in the fact that the purchase is made online, and therefore do not have the infrastructure to respond to the collection service.
This is somewhat understandable, as companies like Amazon market their products through courier companies. Your responsibility ends when you package the product and transfer it to a courier company, which would act as a service provider.
The truth is that if a company markets technological products such as refrigerators or televisions, it must be aware that this legislation forces it to take responsibility for the recycling process of these products.